Other figures imply that case study solution company isnt only capturing market share but increasing case study answer size of that market. Travis Kalanick stated in early 2015 that case study solution classic taxi market in San Francisco is about $140 million per year, while Ubers gross sales in that city at the moment are about $500 million per year a good thrice larger than case study answer basic market. Moreover, Ubers sales in San Francisco are tripling annually and may proceed to grow for a number of years yet, if you want to easily make it 10 times larger than case study solution whole of case study answer old market. At this point, one might finish that Uber was always going to be unbeatable once it perfected its carrier. After all, it created a disruptive event that radically made easy case study solution taxi proposition; it had a very direct revenue model that earned a good-looking cut of each transaction; customers seemed happy to do case study solution heavy lifting of attracting other customers, so there was no are looking to spend fortunes on advertising and ads; and, as we’ve got seen in San Francisco, it will build a multi million dollar company in just one city, even before it extended into a whole bunch of others. So, we would ask, why did Uber want to raise all those billions of dollars?Why couldnt it fund its growth through its own surging cash flow?Wasnt case study solution original proposition simplifying idea ok to ensure achievement?The answer is that success was on no account assured.